Sunjoy make cold-pressed juice out of a single commercial kitchen, bottle by bottle, and came to us needing a brand that felt as warm and straightforward as the product itself — not another clinical, ingredient-first juice label.

A logo instead of a lecture

Rather than leading with superfood claims or nutrition panels, we built the whole identity around a single cheerful mark — a sun peeking out from behind a cloud, riding a wave — that now appears on everything from the staff t-shirts to the bottle labels. It gave the team something simple to rally behind, and gave customers a reason to smile before they’d even opened the label.

The wordmark itself is rounded and a little bouncy, sized to read clearly whether it’s screen-printed across a chest or squeezed onto a bottle cap.

Designing for the people behind the counter

A lot of identity work only really lands once you see it in use — on the actual people bottling and labeling juice in the kitchen, wearing the merch alongside the product. That was always the test for us: would the team want to wear this on a slow Tuesday, not just on launch day.

Sunjoy is still a small operation, bottling in small batches out of one kitchen. But walk in now and the brand already feels bigger than that — which was exactly the gap we were hired to close.