Our take on design

Process notes, brand teardowns, and things we can’t stop thinking about.

Velora: A Brand for a Copenhagen Studio That Keeps Its Own Hours

Drift: Streetwear Branding Built on Motion

A pair of On running shoes and sage green socks photographed mid-air against a blue sky backdrop

The Floating Product Shot, and Why We Keep Coming Back to It

Why Every Great Rebrand Starts With a Bad Logo

Two Sunjoy staff members in branded t-shirts holding bottles of cold-pressed orange juice in a commercial kitchen

Sunjoy: Bottling Sunshine Into Cold-Pressed Juice

Translucent, gradient-colored Aurora Mint gel shapes arranged on a brushed metal tray

Aurora Mint: Packaging as Pure Joy

Velora: A Brand for a Copenhagen Studio That Keeps Its Own Hours

Drift: Streetwear Branding Built on Motion

A pair of On running shoes and sage green socks photographed mid-air against a blue sky backdrop

The Floating Product Shot, and Why We Keep Coming Back to It

Why Every Great Rebrand Starts With a Bad Logo

Two Sunjoy staff members in branded t-shirts holding bottles of cold-pressed orange juice in a commercial kitchen

Sunjoy: Bottling Sunshine Into Cold-Pressed Juice

Translucent, gradient-colored Aurora Mint gel shapes arranged on a brushed metal tray

Aurora Mint: Packaging as Pure Joy

Velora: A Brand for a Copenhagen Studio That Keeps Its Own Hours

Why Every Great Rebrand Starts With a Bad Logo

Drift: Streetwear Branding Built on Motion

Two Sunjoy staff members in branded t-shirts holding bottles of cold-pressed orange juice in a commercial kitchen

Sunjoy: Bottling Sunshine Into Cold-Pressed Juice

A pair of On running shoes and sage green socks photographed mid-air against a blue sky backdrop

The Floating Product Shot, and Why We Keep Coming Back to It

Translucent, gradient-colored Aurora Mint gel shapes arranged on a brushed metal tray

Aurora Mint: Packaging as Pure Joy

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