Kauft asked us to launch their sparkling water kefir with a label loud enough to grab attention next to soda, but still credible as a functional drink.
Drinks
Kauft
Kauft — Brand identity and label design for a probiotic sparkling kefir. A bold, playful label built to make gut health feel fun.
Services
Brand Identity, Label Design, Illustration
Duration
6 weeks
Context
Kauft makes a probiotic sparkling water kefir and wanted branding that didn't look like typical health-drink packaging. We built a bold wordmark, playful character illustrations, and a flavor-coded label system, starting with the Super Berries launch flavor.