Mio Mi launched with a five-product glow routine and asked us to build packaging and a brand world that felt as luxurious as the formulas inside.
Skincare
Mio mi
Mio Mi — Full brand identity and packaging system for a skincare line. A soft, editorial system built to feel like a small indulgence.
Services
Brand Identity, Packaging Design, Naming
Duration
10 weeks
Context
Mio Mi is a five-piece glow routine — essence, balm stick, cream, oil, and primer — that needed one cohesive identity across very different product formats. We built a soft serif wordmark, a warm cream-and-pink palette, and packaging that reads as a set rather than five separate products.