Unlimited came to us with a single hero product — an oversized sweatshirt — and asked for a brand built entirely around it.
Apparel
Unlimited
Unlimited — Brand identity for an oversized loungewear label. A soft, playful system built around one perfect sweatshirt.
Services
Brand Identity, Art Direction, Photography Direction
Duration
5 weeks
Context
Unlimited launched with one product done exceptionally well: an oversized, cozy sweatshirt. The brief was to build a brand and photography direction that made comfort feel like the whole point, not a compromise.